When customers are looking for a product or service similar to yours, they’re going online to find it.

Location
Local SEO serves to promote your business’ visibility on location-based searches.
Your location will be prominently featured in your new website’s content. Including a Google Map option is a bonus.
Local Search and Mobile go hand in hand. One more reason your site will be designed to be Mobile Friendly.
Google My Business
Create and verify a Google My Business page, use Google Posts within your account, encourage your customers to share reviews online, and respond authentically to reviews, specifying the location.
Even if you don’t want to list your exact address Google will list your general location online.
Business Listings
Create Business Listings on Bing, Apple, YP, Yelp, TripAdvisor, or any other listing you wish.
Consistancy of information is key to optimizing your chances of Google listing your business in a local search.
Inbound links give your website credibility with Google. Increase those links with each Business Listing.